Advertising the worst possible way

[u/marbles12078]

I don't even know where to start, but I've been subjected to an ad while watching streaming that was the worst thing I've seen in a long while...

A woman removes a pie from an over and says "Eddie, the pie came out crunch crunch, like you like it" and then the somber music kicks in... 'Bring them home' plays, a song sung by 1000 Israelis as a plea for the hostage release, as the voice over begins to tell us about the 100 hostages in the fictional Hamas Terror Tunnels. It shows a table at Thanksgiving, Christmas and focused on the empty seats.

The ad ends with a title card to bring them home, and shown sponsorship from The State of Israel. No website with info. No requests for donations. Just a crawling sensation down my spine and a creepy "How do you do fellow kids?" vibe.

I need to know what was the point? From the ridiculous nonsense slang to the music that makes Sarah MacLaclan's ASPCA adverts seem jolly, who was it designed to appeal to, and what actions were they hoping to inspire?

If it wasn't aired every time I started something, I would have not thought twice about it, but I'm seeing it so often, I needed to vent about it somewhere.

[u/sudo_apt-get_intrnet]

Based on what you're saying, the intended audience seems obvious: white, conservative-leaning Christians. It is meant to "remind" those people that Israel is "fighting for traditional Judeo-Christian values" and to support the state because of that. Of course it doesn't even make sense internally. You know who isn't know for celebrating Christmas or Thanksgiving? Fucking Israelis.