r/me_irl • u/devtesla2 🌹 • Jun 09 '17

We raised $6,193 for RAINN!

That's 409 donations for a total of $6,193. We didn't make it to the 500 donations to ban upvote memes so they're safe... for now.

If you still want to support RAINN and all the good work that they do, you can head to their website and set up a monthly donation. If you send us a screenshot of your email receipt you can post anything you want and we'll sticky it! (requires mod approval of course lol)

Thank you to everyone who donated and shared the drive! This went way better than we expected and y'all are super great!

789 Upvotes

93% Upvoted

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21

u/Laikue loves frog memes Jun 09 '17

Thats... actually a pretty pathetic sum for how much it was advertised. Really disappointing.

22

u/devtesla2 🌹 Jun 09 '17

lol you're jaded as fuck

10

u/Laikue loves frog memes Jun 09 '17

I dunno, it's just that it was on every single post with many posts getting to the front page, as well as that string of memes that were literally advertising the fundraiser... I dunno, it just seems short to me.

26

u/devtesla2 🌹 Jun 09 '17 edited Jun 09 '17

Reddit statistics aren't super detailed but I can see that the two posts about the drive got combined views of 48k. If we assumed that every view = one user (this is absolutely not the case) than that means 1% of the people who knew about the drive donated. It's probably more like 5%.

I don't know if you know anything about online advertising but that's really good, particularly when you conciser:

  1. I did absolutely no targeting. No one is coming to me irl looking to donate to charity, and I didn't choose a charity based around me irl's audience.

  2. I targeted small donations without realizing that the site we were using didn't have Paypal and small donations will often result in false positives for fraud detection systems.

  3. Reddit doesn't give mods good promotion tools by design. I'm pretty sure most folks just completely glazed over the fact that this was happening.

I threw this thing together in about fifteen minutes and I've probably spent maybe an hour in and half total running it. 5% of that time was writing this comment. And we made $6k! I'm really happy.

edit: probably the hardest thing we did for the drive was making that fucking Seinfeld logo

6

u/Verpous hates /u/lordtuts Jun 09 '17

It sucks but I see his point. Yesterday /r/videos managed to raise $16k for a single kid because his late dad got him a guitar for his birthday. All this in a single day and in a single thread where all the donating started from the comments, so you wouldn't know it was an option if you only watched the video. It didn't even get that many upvotes on /r/bestof.

Meantime, we managed to raise 6k for an organization that fights sexual assault and we had a stickied thread for over a week, plus incentives to donate, plus a stickied comment on every post for the whole week.

So yeah, any amount of money is a good thing and it's not like we should be bummed that we donated 6k. But I can see why the sum looks disappointing.

4

u/devtesla2 🌹 Jun 10 '17

I mean, that's targeting. No one was reading that thread who didn't want to buy that kid guitar lessons. Also it's pay pal. Also we don't know how many people donated, they were probably a few big ones.

9

u/[deleted] Jun 09 '17

according to RAINN's estimates $6k is enough to facilitate about 600 people getting help through the hotline and other services they provide. that's a massive difference being made even though the sum isn't gargantuan.

-2

u/Skorqion loves frog memes Jun 09 '17

I always thought , his was some kind of weird copypasta/joke ,I mean this is a subreddit for memes......