r/foodscam • u/SliceExact4741 • Sep 26 '24
deceptive packaging Thought these were 100% cheese snacks… my mistake or misleading wording?
72
u/noslipcondition Sep 26 '24
MADE WITH 100% real cheese means "real cheese" is an ingredient. That's like saying "I made this cake with real vanilla."
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u/Spiderill Sep 26 '24
For some context Cheez-Its have just been launched in the UK so we aren't used to them. That being said I absolutely understood the brief about what they were. Pretty damn tasty too 😎
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u/Big_Miss_Steak_ Sep 26 '24
I was excited to see these and then I ate a pack of the chili ones and instantly regretted it. They do not hit the same as the US ones.
Mini Cheddars for life!
4
u/hundreddollar Sep 26 '24
They have the weirdest of mouthfeel. The first handful was ok but then they got slowly grosser as i went on. I ended up binning them as they tasted really "synthetic" for want of a better word.
30
u/squanchy78 Sep 26 '24
How is this deceptive? They used real cheese. What was your expectation?
14
u/OreoSpeedwaggon Sep 26 '24
OP was confused that a cheese-flavored snack cracker would contain other ingredients instead of only containing cheese.
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u/squanchy78 Sep 26 '24
Oh. So he wanted actual cheese just melted on a cracker and call it a day?
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u/OreoSpeedwaggon Sep 26 '24
I think OP thought "100% real cheese" meant that the entire cracker would be made out of nothing but cheese.
2
u/Relair13 Sep 26 '24
To be fair, Whisps cheese crisps are a popular thing now. Usually made with parmesan, and cheese is, in fact, the main ingredient. So seeing 100% cheese and thinking it might be that isn't that farfetched.
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u/svendburner Sep 26 '24
"baked with real cheese"
We had 99 trays of this stuff in the oven, and one tray with real cheese.
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u/echocat2002 Sep 26 '24
The cheese that they use is 100% real. They are not, themselves, 100% cheese.
12
u/boston_nsca Sep 26 '24
I don't think I've ever met someone who didn't know what a cheese-it was lol
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u/grmthmpsn43 Sep 26 '24
They released in the UK recently, this could be someone from the UK (especially as the pack says "new")
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u/DeapVally Sep 26 '24
The USA is not the world 🙄 I doubt you've left it. These are from the UK. Most people here don't know what a Cheez-It is. They've only just released a few months ago.
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u/DeapVally Sep 26 '24
They're in the crisp section, and also unrefrigerated. How could they possibly be made of cheese?? They look like cheese flavoured crisps, they feel like cheese flavoured crisps, and are sold like crisps....
6
u/Selweyn Sep 26 '24
In the Netherlands you actually have cheese "pops", which are 100% cheese. Also unrefrigerated. They're puffed up cheese, a bit like popcorn.
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u/SliceExact4741 Sep 26 '24
WTH, have you never seen these https://www.cheesies.co.uk I thought they were the same
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u/SirRickIII Sep 26 '24
Nope. You can tell from - the “baked with 100% real cheese” disclaimer - the nutrition label (it would have next to no carbs if it were just straight up cheese) - the ingredient list (that you provided in the photos) - And other context clues including the photo itself
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u/kharnynb Sep 26 '24
what everyone seems to be missing is that it says it's made with 100% real cheese and the back reads that it's made with cheese and "cheese seasoning"
I would call that misleading indeed.
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u/cardueline Sep 26 '24
Nobody’s missing that, they’re pointing out that it uses classic weasel language: “baked with 100% real cheese” is prominent on the front which allows them to imply to a casual purchaser “real cheese is basically the main ingredient!”
Of course this wording actually means “at least one of the included cheesy ingredients is real cheese”
1
u/kharnynb Sep 26 '24
So.... The message on the front is intentionally misleading?
2
u/cardueline Sep 26 '24
Yes, the point I was refuting is that anyone was missing that aspect, which is totally normal for product claims. They use silly, slippery wording to highlight something that can sound like a selling point. You’re right that is misleading but it’s at a completely normalized level
192
u/Bucksin06 Sep 26 '24
Doesn't say the snack is 100% cheese just that the cheese the use is 100% real cheese