r/Bar • u/[deleted] • Jan 28 '23

Marketing promotions at bars

I'm starting a new ecommerce business and am considering sponsoring free drinks at bars as part of an online raffle. The raffle may be location-specific or belong to a group of bars along a strip.

Patrons would scan a QR code, register on my site, and activate geolocation services on their phones so that I can geofence them at their bar (so they don't need to re-enter after every drawing). Then every 15 to 30 minutes, someone would win a free drink from us.

I would cover the costs of house comps and send follow-up SMS texts to winners to prompt them to tip bartenders as they would the market value of a drink. I would also provide software to both to give those behind the bar more control over who and how people win.

Is this doable from a bar owner's perspective?

2 Upvotes

100% Upvoted

1 comment sorted by

3

u/Relevant_Monstrosity Jan 29 '23

Yeah, so from a bar owner's perspective, this could be a good thing. They'd probably be happy to have more customers in the bar, and it could lead to more sales. But they gotta be willing to give away free drinks as part of the promotion. And there might be some extra costs with the geofencing and the SMS messaging. But overall, it's worth having a clear agreement in place with the bar owner on how the promotion will work, like how often the drawings happen and the specifics of the promotion.